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Via John Sides, here’s the result of a Gallup poll that tested question wording on financial reform:

This isn’t a huge difference, but it’s certainly worth noting. The spread in favor of regulation is 14 points when you mention “Wall Street” banks but only 3 points when you don’t. Republicans, of course, are well aware of this already, which is why they’ve chosen to endlessly repeat “Wall Street bailout” as their preferred lie about what the Senate financial reform bill does. Surely the good guys should be doing the same?

(Not lying, that is. The “Wall Street” thing.)

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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