Quote of the Day: Election Time in Britain

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From the Guardian’s Jonathan Glancey, who concludes that it’s hard not to get the feeling that “both parties are sending themselves up” after seeing the manifestos released ahead of Britain’s May 6 election:

The Tories’ starchy blue “Invitation to Join the Government of Britain” reminds me of a book of trusty, well-established hymns. One can easily imagine I Vow to Thee my Country alongside Blake’s Jerusalem….Labour’s image of a heroic Soviet-style family, circa 1950, seems to be an in-house joke by someone who enjoys Private Eye’s lampoon of Gordon Brown as the Supreme Leader of a half-cock, Soviet-style state.

I don’t have a huge dog in this fight, but I will say this: David Cameron’s pledge to offer “California-style referendums on any local issue if residents can win the support of 5% of the population” is the most willfully wrongheaded idea I’ve heard in a long time. I mean, have you checked out the Golden State lately, David? “California-style referendums” have not exactly done California any favors.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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