May 28, 2010

Friday Cat Blogging – 28 May 2010

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Domino hopped into the TV cabinet the other night and spent most of Jeopardy! staring out at us. The only way to save this moment for posterity was by using a flash, so that means today we get to see mild-mannered Domino rip off her mask and take to the blog as LaserCat, sworn foe of digital clocks and Blu-Ray players. Beware her powers. By the next day, however, she was back to being Domino, and Inkblot was willing to settle down next to her because it was nearly 5 o’clock and he didn’t want to stray too far from the food bowl. Sure enough, his attentiveness paid off and food magically appeared. Assuming you consider a can of Fancy Feast to be magic. Which he does.

Have a nice three-day weekend everyone. But don’t offer your pets anything in return for a job. That could spell trouble.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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