California’s Dim Idea

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On the off chance that you thought there was any intelligent life in California’s capital, here’s the latest from Sacramento:

Motorists who already feel bombarded by digital billboards, freeway advertisements and vinyl-wrapped buses say a new proposal to put ads on license plates is a bad sign. State lawmakers’ flirtation with digital license plates moved another step forward Monday as the Assembly Transportation Committee voted 9-0 in favor of a feasibility study to determine if advertising revenue from millions of digital license placards would help close the state’s $19.1-billion deficit.

This is surely one of the most moronic ideas in history. Just think: in the near future, California drivers could be distracted not just by digital billboards, digital phones, and digital nav systems, but by millions of blinking, flashing, scrolling digital license plates! And just to make the idea even better, there’s no chance that this would have more than the most minuscule effect on the state budget. It’s perfect! No wonder the feasibility study passed unanimously.

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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