Chart of the Day: The World’s Worst Brand

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Via Felix Salmon, this chart from BrandIndex shows the changing fortunes of three global companies that have fallen on hard times lately. The score comes from responses to the question “If you’ve heard anything about the brand in the last two weeks, was it positive or negative?” BP is still lagging a bit behind long-term champ Goldman Sachs, but they’re catching up fast. Give it another few days and they should be the least popular brand in the world.

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FACT:

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Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

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