Chart of the Day: The World’s Worst Brand

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Via Felix Salmon, this chart from BrandIndex shows the changing fortunes of three global companies that have fallen on hard times lately. The score comes from responses to the question “If you’ve heard anything about the brand in the last two weeks, was it positive or negative?” BP is still lagging a bit behind long-term champ Goldman Sachs, but they’re catching up fast. Give it another few days and they should be the least popular brand in the world.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

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And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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