The McChrystal PR Campaign Goes Awry

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So, um, how are things going in Afghanistan?

An article out this week in “Rolling Stone” magazine depicts Gen. Stanley McChrystal as a lone wolf on the outs with many important figures in the Obama administration and unable to convince even some of his own soldiers that his strategy can win the war. A band of McChrystal’s profane, irreverent aides are quoted mocking Vice President Joe Biden and Richard Holbrooke, the special U.S. representative for Afghanistan and Pakistan.

….The article claims McChrystal has seized control of the war “by never taking his eye off the real enemy: The wimps in the White House.”

Ouch. The Wall Street Journal describes the piece this way:

Comments in the article attributed to anonymous McChrystal aides are particularly harsh towards some senior members of the Obama administration, including National Security Adviser James Jones, and other leading politicians, like Sens. John Kerry (D., Mass.) and John McCain (R., Ariz). They also make some unflattering references to President Barack Obama himself, saying the president didn’t seem to know who McChrystal was when he appointed him to run the war early last year.

Apparently McChrystal’s biggest beef is with Karl Eikenberry, which is hardly surprising since Eikenberry leaked a cable last year that essentially said McChrystal’s strategy for Afghanistan was hopeless. Marc Ambinder provides some background here, and ends with this: “Within hours after today’s Rolling Stone story broke, McChrystal was called by the White House, the Secretary of Defense, and the Chairman of the Joint Chiefs of Staff. They were not happy.” I don’t suppose they were.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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