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Dan Drezner tries to figure out when soccer will finally become popular in the United States:

The fact is, there are plenty of sports in the United States that occasionally capture the intermittent attention of the casual sports fan, but won’t “break through” the sports zeitgeist until and unless the United States fields a successful national team. This is how it tends to work with the Olympic team sports, and it’s how it will work with the World Cup. If the United States can advance far in this tournament, Americans will become more interested; if not, they’ll switch back to baseball and the NFL draft.

Surely this is backwards? What matters isn’t a successful national team, it’s a successful domestic league. If MLS ever attracts lots of fans and a big TV contract, then Americans will become as passionate about the World Cup as anyone else. If not, not. After all, football and NASCAR are wildly popular without any Olympic representation at all, while beach volleyball remains a niche despite consistent American success at the international level.

Clearly, the key is to make soccer a non-nerd sport among the young. As long as the best athletes continue to focus on other sports, while soccer mostly has to make do with the offspring of PhD-wielding yuppie sophisticates, well, it’s just not going anywhere. But give it time. I predict it will take over the American sporting world about the same time that Unix takes over our desktops.

Alternatively, maybe we just need more plays like this one from Saturday’s outing to show Americans just how satisfying the game can be. Thanks, England! You definitely helped the cause. We can work our way up to a more refined appreciation for the game later.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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