What Happens When Summer is Over?

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Gallup got a lot of attention today for a news release reporting that the Republican lead over Democrats in the generic congressional poll had blown out from three points last week to ten points this week. It’s only one poll, but it was a pretty dramatic result.

So I went over to Pollster.com to see what their latest poll aggregation showed. It’s on the right, with the period from June through August highlighted in pink for both 2009 and 2010. It’s not instantly obvious to the eye, but it turns out that pretty much the same thing happened both last year and this. During the three months of summer in 2009, Republicans went from -2 to +1, a change of three points. This year they went from +1 to +5, a change of four points.

So what does the recent change mean? I don’t know, but if I had to guess I’d say it shows that conservative hysteria during a slow news season is a pretty effective attention getter, at least in the short term. Last year it was death panels and frenzied town hall meetings. This year it’s the Ground Zero mosque and a Glenn Beck rally on the Mall.

So will they lose some of this lead as summer winds down and there’s a little more real news to report, as they did last year? Beats me. But I wouldn’t be surprised. This is shaping up to be a bad year for Democrats, but once August is over, everyone goes back to work, and the real campaigning begins, things might tighten back up a bit.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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