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The New York Daily News reports that city residents are “outraged” because silly federal bureaucrats have ordered all their street signs to be changed from all-uppercase to upper-and-lowercase. Go down nine paragraphs, however, and you get this:

The mixed upper- and lowercase rule was adopted in 2003, but municipalities were given until 2018 to comply completely, Hecox said….The additional cost to the city, if any, will be “marginal” because it receives a steady stream of state funding for routine sign repairs and replacement, DOT spokesman Seth Solomonow said. The life of a typical sign is about a decade, so most of the city’s signs would be replaced in the next few years anyway, Solomonow said.

So this rule was adopted in 2003, cities have until 2018 to comply, it improves safety, and it won’t actually cost much of anything at all. Count me as disappointingly non-outraged.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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