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In my tea party post earlier this afternoon, I ridiculed the notion that tea partiers represent a new breed of economic conservatives who don’t really care about social hot button issues. The technical term for this belief is “wrong.” They do care about all the usual social issues. That’s because they’re standard issue conservatives, just a little louder and more hardline than usual.

A few minutes later, over at his new home on the Newsweek site, Mickey Kaus reported that Andrew Breitbart is pissed at Glenn Beck for bringing God into the tea party movement. But:

I doubt Breitbart’s beef with Beck reflects a fatal split among Tea Partiers — indeed, it seemed to be the only point in Breitbart’s talk where he maybe lost his audience. But the split’s there. And resentment of Beck is widespread among other right-wingers I’ve talked to — less because he’s made the Tea Party about God than because he’s made it about Beck. These conservatives don’t think he’s a dangerous ideologue. They have no problem with ideologues. They think he’s a phony who’s in it for himself.

Well, yeah. I don’t know if Breitbart is just terminally naive or what, but of course he lost his audience at that point. His audience was full of conservatives, and they care about gays and abortion and all the rest of the usual social issues even if Breitbart doesn’t.

On the other hand, do right wingers widely dislike Glenn Beck because they think he’s a phony who’s in it for himself? That’s certainly more plausible, though it’s hardly as if he’d be the first. Maybe they’re just jealous?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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