How They Win

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Via Jon Chait, a new study shows that the good looking guys really do get all the hot chicks votes. Three researchers did a study to find out if attractive political candidates were more likely to win elections, and in order to eliminate a source of bias they asked Americans and Indians to rate the attractiveness of candidates for Mexican and Brazilian offices:

Despite cultural, ethnic, and racial differences, Americans and Indians agree about which candidates are superficially appealing (correlations ranging from .70 to .87).  Moreover, these superficial judgments appear to have a profound influence on Mexican and Brazilian voters, as the American and Indian judgments predict actual election returns with surprising accuracy. These effects, the results also suggest, may depend on the rules of the electoral game, with institutions exacerbating or mitigating the effects of appearance.

Since, unlike Chait, I’m a serious blogger, I won’t illustrate this post with a picture of George W. Bush in his flyboy days. Instead you get a chart. And it’s really pretty remarkable. The study included ratings of 47 pairs of candidates, and as you can see the more attractive candidates had a better chance of winning (black dashed line). But that’s not all! In an effort to add some value to this study, I drew red lines at the one-third marks, and the results are truly astounding. In the middle, things are kind of a crapshoot. But when one candidate has a strong appearance advantage over the other, the results are almost foregone. All of the eight ugly candidates lost and six out of seven of the dreamboats won.

I don’t know if similar results hold for women, but if it does maybe Republicans would be wise to nominate Sarah Palin after all.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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