Quote of the Day: Please Fool Me

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From Adam Ozimek:

Our desire to have costs hidden from us is a very expensive preference.

He is reacting to a study showing that CAFE mileage standards are a less efficient way of reducing gasoline use than simply raising gasoline taxes. In the end, we all pay more for CAFE increases than we would if we just accepted the need for higher taxes.

I’ll confess that I’m not sure I’m convinced about this specific argument, though it’s pretty conventional economics. Largely this is because CAFE standards are more permanent than taxes and don’t suffer from the problem that people just get used to them and revert to their old behavior. If CAFE standards are higher, then they’re higher forever and gasoline use is reduced forever. Conversely, people react pretty weakly to higher gasoline prices in the short term, and we don’t really know all that much about how they react in the long term. So I’d be careful here. Ditching CAFE for higher gasoline taxes may be orthodox economics, but it might have social and political shortcomings even aside from our unwillingness to consider it in the first place.

Still, there’s a pretty good chance the study is right, and certainly this argument is right in general. We do an awful lot of inefficient revenue raising in this country because we’re not willing to simply raise taxes in a transparent way. Republicans don’t seem to have figured this out yet.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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