The Holy Sepulchre of Apple

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Andy Crouch defends the cult of Apple by calling it “a religion of hope in a hopeless world, hope that your ordinary and mortal life can be elegant and meaningful, even if it will soon be dated, dusty, and discarded like a 2001 iPod.” Andrew Sullivan concurs:

This is certainly why my own conversion to Apple, and my deep loyalty to the company and its products, somehow felt comforting in the last decade. Their style elevates me, their power and reliability I have come to take for granted. Their stores have the innovation and beauty that a renewed Christianity would muster in its churches, if it hadn’t collapsed in a welter of dogma and politics.

Seriously, guys? Come on. I’ve used Macs. I’ve been in Apple stores. Not in Manhattan, granted, but then, most Apple stores aren’t in Manhattan. The last time I was in one, it consisted of a whole bunch of white tables with various products laid out on top. Seems to me we should expect better of our churches.

Steve Jobs’s reality distortion field is justly famous, and as a former marketing guy I’m deeply envious of his talents. But I have to say, there’s something wrong with the world if we’ve gotten to the point where an MP3 player or a laptop computer — even one that’s designed nicely — is somehow supposed to redeem our faith in the infinite. Yikes.

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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