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I haven’t paid a ton of attention to the Giffords coverage over the past two days, but hoo boy —  was Sarah Palin’s video response yesterday one of the most ill-conceived political speeches ever? I’m not even talking about the “blood libel” thing. For all I know, she doesn’t even understand what the phrase means — though I’ll bet we’ll soon get some kind of snarky, defensive tweet claiming that she does too know what it means and then concocting some absurd explanation about why it was appropriate.

No, I mean the whole thing. I happen to think Palin was treated unfairly over her “bullseye” map: if it was over the top, it was only slightly over the top, and it’s hardly the kind of thing we don’t see and hear all the time in political campaigns. But you know what? Unfair or not, the Giffords shooting isn’t about how badly the world treats Sarah Palin. Sometimes you just have to let things go, rise above your critics, and appeal to everyone’s better natures. But not Sarah. She’s been wronged, and that’s the only thing that ever matters in Sarah land. Her narcissism was practically off the Richter scale yesterday.

I think Doyle McManus is right: “The Arizona shootings and their aftermath will probably be remembered as the end of Palin’s chances of being taken seriously as a Republican presidential candidate. She had an opportunity to rise to an occasion, and she whiffed.” In any case, I hope McManus is right. If Palin can’t handle a few days of partisan invective from the lefty blogosphere, it beggars the imagination to wonder how she’d do against some real critics.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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