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John Dickerson wants someone to explain a little better why deficit reduction is suddenly so important:

Politicians haven’t gotten better at delivering this message to people. Why do we have to reduce the deficit? And do we have to do it quickly? How will a smaller deficit improve the life of the average citizen?

It’s an assumption of the current debate that these questions have already been answered. Politicians have jumped ahead to stage two of the debate: the competition over who can do more deficit-reducing. But both parties should go back to square one: Here’s why we need to do it in the first place. The party that wins the political battle will be the one that makes this case most clearly to the public, because if people buy the diagnosis they’ll be more likely to buy the prescription.

Dickerson has been a reliable deficit scold recently, and a friend of mine is annoyed. “It’s almost as if he’s saying ‘Will somebody please explain to me what these parroted lines of mine mean?’ ” he says.

I guess I’d be a wee bit more charitable. Presumably Dickerson himself thinks he knows why the deficit is so important, but also thinks that the good word hasn’t soaked through to the common man yet. And without that, our all-important budget cutting will never have enough public support to happen.

But if that’s what he thinks, I’ll bet he’s wrong. So here’s a challenge to Dickerson: without making any phone calls or doing any Google searches, write 500 words on why deficit reduction is so important. Write that speech you think the president should give! But lock yourself in your office and do it off the top of your head. Demonstrate to us that you really do understand why deficit reduction is so critical. Ten bucks says you don’t get it right.

(Hint: your answer should not contain the words hyperinflation or Greece. It should contain the word healthcare.)

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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