February 2, 2011

What’s the Conservative Plan?

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Somebody help me out here. As near as I can tell, conservatives are now obsessed by the Muslim Brotherhood and the possibility that it will gain power in Egypt. And, in some vague way, they seem to blame the Obama administration for this possibility. But at the same time, they’re four square in favor of dumping Hosni Mubarak and turning Egypt into a real democracy, and they vaguely blame the Obama administration for not being forthright enough about this as well.

So…..what’s the conservative plan? Does anyone know? How are we supposed to (a) dump Mubarak, (b) support democracy, but (c) ensure that the Muslim Brotherhood is kept on the sidelines? Who’s the go-to conservative if I want to know what their plan is?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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