Yes, Aspirin is a Pain Reliever!

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Lately I’ve noticed an increasing number of TV commercials that seem….off kilter. Not dumb or offensive or annoying. Just ads that seem to have a really weird underlying premise. Here’s an example:

Guy on airplane: Do you have something for pain?

(Flight attendant hands him a couple of aspirin.)

Guy: Bayer aspirin. Oh, no, no, I’m not having a heart attack. It’s my back.

Flight Attendant: Trust me, it works great for pain.

(Later, feeling chipper.)

Guy: Thanks for the tip.

What’s the deal here? Are there really full-grown adults around who don’t know that aspirin is a pain reliever? Has Bayer done such a stupendous PR job selling its product as protection against heart attacks that there are now a significant number of people who no longer realize its primary function? Or is there something else going on here? I haven’t been transported to an alternate universe accidentally, have I?

(Though that would actually explain a lot. Maybe I should look into this.)

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

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