Yes, Aspirin is a Pain Reliever!

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Lately I’ve noticed an increasing number of TV commercials that seem….off kilter. Not dumb or offensive or annoying. Just ads that seem to have a really weird underlying premise. Here’s an example:

Guy on airplane: Do you have something for pain?

(Flight attendant hands him a couple of aspirin.)

Guy: Bayer aspirin. Oh, no, no, I’m not having a heart attack. It’s my back.

Flight Attendant: Trust me, it works great for pain.

(Later, feeling chipper.)

Guy: Thanks for the tip.

What’s the deal here? Are there really full-grown adults around who don’t know that aspirin is a pain reliever? Has Bayer done such a stupendous PR job selling its product as protection against heart attacks that there are now a significant number of people who no longer realize its primary function? Or is there something else going on here? I haven’t been transported to an alternate universe accidentally, have I?

(Though that would actually explain a lot. Maybe I should look into this.)

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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