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A couple of days ago George Monbiot wrote that the disaster at Japan’s Fukushima nuclear plant had changed his mind about nuclear energy:

A crappy old plant with inadequate safety features was hit by a monster earthquake and a vast tsunami. The electricity supply failed, knocking out the cooling system. The reactors began to explode and melt down. The disaster exposed a familiar legacy of poor design and corner-cutting. Yet, as far as we know, no one has yet received a lethal dose of radiation….Atomic energy has just been subjected to one of the harshest of possible tests, and the impact on people and the planet has been small. The crisis at Fukushima has converted me to the cause of nuclear power.

There really is something to this. Then again, it’s still early days, and today we got the news that drinking water in Tokyo is unsafe for infants:

Officials warned residents not to eat the vegetables produced in several prefectures near the badly damaged Fukushima Daiichi nuclear facility and recommended that infants not ingest tap water in Tokyo. Tokyo officials said they would distribute three 550-milliliter bottles of water to every household in the capital where an infant was living — some 80,000 households in all.

It’s true, as Seth Godin dramatizes in the illustration on the right, that oil and coal kill a whole lot more people than nuclear ever has. At the same time, radiation in our drinking water is just a helluva lot scarier than particulates in our air or periodic cave-ins at coal mines. That may be unfair, but I’m not sure what to do about it. If the situation in Japan doesn’t get any worse, Godin’s chart will remain accurate. But more than likely, nuke plants still won’t be able to get financing.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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