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Here’s an intriguing chart from Vanessa Williamson, Theda Skocpol and John Coggin, via the Monkey Cage. It shows coverage of the tax day rallies put on by the tea party movement in 2009 on both CNN and Fox. The nickel version is that CNN gave the rallies a lot of coverage on the day of the events plus a little bit of followup the next day. In other words, they treated the rallies as a news event. But Fox’s approach was a wee bit different:

In telling contrast, Fox News shows significant and growing coverage in the lead-up to the April rallies. … FoxNews has explicitly mobilized its viewers by connecting the Tea Party to their own brand identity. … Rather than serving a journalistic, or even a propagandistic function, Fox News in effect acts as a “national social movement organization,” as described by sociologist Debra Minkoff in studies of liberal identity movements. For a scattered set of people who might feel isolated or marginalized (like gays and lesbians, in Minkoff’s original example), a resourceful national organization can help to provide “an infrastructure for collective action” by promoting “the diffusion of collective identities” and fostering “at least a minimal degree of solidarity and integration.”

Fox News and its audience are all one big happy family, and Fox views its job as rallying its base, not as simply providing them with news. I don’t think anyone will be especially surprised to hear that, but this is an interesting lens for understanding the difference between how a news organization covers the news and how an activist organization like Fox covers the news.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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