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So it seems as if a goodly number of teenagers don’t know who Osama bin Laden is. Gadzooks! But let’s put this into a little perspective.

We’re talking about 16-year-olds here. I was 16 years old in 1974. So let’s try to think of someone who was quite famous in the late 60s but who had largely dropped off the front page from 1970-74. How about Daniel Ellsberg? Or William Calley? Maybe Moshe Dayan?

None of these are perfect subsititutes. But how shocked would you be if I told you that I hadn’t heard of William Calley until some teacher of mine mentioned him in a class in 1974? Probably not very. I was only 12 when he was most famous and not paying much attention to the news. And it’s not as if no teens under the age of 17 have ever heard of bin Laden. Just some of them. Probably the same ones who haven’t heard of much of anyone outside the usual teen circle of pop stars and TV celebrities. This isn’t exactly a feather in the cap of American teendom, but it’s not a sign of the Apocalypse either. It’s just kids not knowing or caring about some of the things their elders take for granted. Nothing much new about that.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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