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I’ve written before about David Brooks’s strange schizophrenia. He knows that the lunatic fringe has taken over the Republican Party. I know he knows this because he’s said so in blunt terms. He did it two months ago, and my response at the time was admittedly churlish: “I’ll believe that Brooks has seen the light when he actually keeps this up for a few consecutive weeks.”

He couldn’t do it, really, but his inner demons didn’t give way completely until yesterday, when he penned an anguished cri de coeur slamming President Obama for finally realizing the same thing that he himself realized in July: there’s really no compromising with the modern tea party version of the GOP. You need to fight them, and you need to fight them in public. But now that it’s actually happened, Brooks is an unhappy camper.

Anyway. Read the Brooks column here. Then read Jon Cohn’s response. I wish I had written it.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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