The Decline and Fall of New Hampshire

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Andrew Samwick says the Republican presidential candidates have been almost invisible in New Hampshire this year. He’s got a few possible explanations for this, but even so, I find this pretty interesting:

It is surprising how little role that money is playing in this contest. The top candidates are not spending money on large media buys. Television advertising has not been overwhelmed by political ads. An unmet need to raise money has not been a reason for candidates to drop out of the race and focus the remaining candidates on distinguishing themselves from each other. More generally, we are in the low-fundraising, low-spending equilibrium in which candidates are responding to weak campaign efforts by their opponents by conserving their own resources, including their time and travel. That won’t continue to be the case later in the primary season, but it is certainly the case now.

Fundraising has been pretty sluggish for all the Republican candidates this year, and apparently that’s not changing. What’s more, Iowa seems to be sucking up everyone’s attention to a surprising degree. For the first time in decades, nobody cares about New Hampshire.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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