The World’s Most Annoying Man

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The front page of the New York Times piques my interest today with a headline telling me that Tyler Brûlé is my go-to guy if I want to learn about The Next Big Thing. Which I do, naturally. So what is it?

ON a rainy Thursday last month, Tyler Brûlé huddled over a cappuccino at Le Pain Quotidien in Greenwich Village, offering a peek at the future: a Heritage G2 tabletop radio designed for Monocle 24, a new radio station he is starting….“It’s an object with provenance,” said Mr. Brûlé, 43, who looked immaculate in a custom blue flannel blazer, rolled Edwin jeans and Pierre Hardy desert boots that seemed box-fresh, despite dodging puddles all day. “There’s clearly a design language there which hearkens back to the work of the German industrial designer Dieter Rams.”

Um….OK. Anything else? His magazine, of course, but dammit, only if you read it where other suitably hip people can see you:

Mr. Brûlé has no plans for a Monocle magazine app yet: on an iPad, no one can see you reading Monocle.

“So many media companies these days forget the power of the brand, of people actually displaying, and wearing, the media brand,” he said. “In public circumstances where you have to choose a seat, you can look at a person’s shoes, you can look at their luggage, and oftentimes, it’s interesting to see what they’re reading as well. ‘Do I want to be near that person or not?’ ”

Something tells me the answer is “No,” and that Brûlé is happy to hear that. So I guess everyone ends up happy.

SIX TRUTHS

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Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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