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Brad Plumer, responding to a Clark Williams-Derry philippic against the white pages, says:

In the age of Google and unlisted cell phones, paper phone directories are being used less and less: One Gallup survey found that, in 2008, just 11 percent of households actually relied on them. Yet the vast majority of states still have laws mandating their delivery.

True enough. But when was the last time you used Google to look up a phone number? Sure, I do it occasionally, but not all that often, really. Rather, my guess is that the decline of the white pages is due mostly to ubiquitous auto dialers, email, and social media. Electronic phone books allow you to easily store hundreds of numbers and always have them at your fingertips. Email means that you have an alternate way of contacting someone you don’t know well (and also an alternate means of asking for a phone number if you want to talk). And social media means that you have easy access to a much wider circle of acquaintances than you used to. I’d guess that these are the real reasons that so few people use the white pages anymore.

But who cares? Either way, it’s probably time to get rid of them.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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