February 24, 2012

Friday Cat Blogging – 24 February 2012

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This week doesn’t really have a theme. Just a couple of cats enjoying the nice weather. On the left, Domino is rolling around in the sunshine and peering out from behind a potted plant on the patio. On the right, Inkblot obviously has some serious business on his mind as he strides purposefully toward the camera. As it turns out, that serious business was jumping down off the fence and going inside to see if the food bowl had been magically replenished. Sadly, it hadn’t been. Maybe next time.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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