Raw Data: How Registration Affects Comments

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A few weeks ago we started requiring registration with email verification for commenters. So how has that worked out? Here are the basic stats from our tech wizards:

  • 22% decrease in total comments
  • 22% increase in Twitter logins
  • 257% increase in Facebook logins
  • 45% decrease in comments our moderators decided to delete

So there you have it. We’re getting fewer comments, but not a lot fewer, and anecdotally, the tone of the comments section seems much more civil.

The moral of the story is: Register today! You can use your Twitter or Facebook login, but you don’t have to. Just submit your name, you’ll get an email address with a verification link to click, and you’re good to go. You only have to do it once.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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