February 8, 2012

Today’s Shopping Tip: 3D Clip-Ons

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And now for something completely different: a shopping tip. This is for my readers who wear glasses and like going to the movies. A few weeks ago I bought a pair of 3D clip-ons, and I’m here to tell you that they’re great. More and more movies are being released solely in 3D — which means we’re getting to the point where it’s hard to avoid 3D even if you don’t like it much — and trying to wear those clown-size theater 3D specs over your usual prescription glasses is a huge pain. The clip-ons are far more comfortable and unobtrusive, which makes them a great investment, especially since they only cost four bucks. And I suppose they can even double as ordinary clip-on sunglasses if you’re into such things. Highly recommended.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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