Obamacare is Now Officially Obamacare

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Sometime last year I gave up entirely on the Patient Protection and Affordable Care Act. Not the act itself, of course, but the name. I gave on PPACA and I gave up on ACA. President Obama himself seemed to be OK with it being called Obamacare, so I decided that’s what I’d call it too.

So naturally I’m pleased that the Obama campaign has now made it official:

The campaign launched a Facebook feed Friday featuring a big “I Like Obamacare” logo. The social network rollout also included a Twitter hashtag that the campaign reported become the top trending topic in the world within hours. On the web, an “I Like Obamacare” frontpage popped up on the Obama campaign website.

In an email to supporters, Obama campaign strategist David Axelrod said it was time for Democrats to turn the “Obamacare” insult into a badge of honor. “I’m proud of it — and you should be, too,” he wrote. “Here’s why: Because it works.”

This has always seemed fine to me. We have Pell grants and Roth IRAs, so why not Obamacare? Like it or not, that’s what everyone calls it, and it’s the only widely recognized name that PPACA has. What’s more, I never thought of it as an insult in the first place. The masses have spoken, and Obamacare it is.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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