If You’re Denying, You’re Losing

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Matt Steinglass says that all the talk about Barack Obama being a socialist or Mitt Romney being a social Darwinist is a “reverse dog whistle.” These aren’t words with subtle meanings that your own supporters understand but no one else does, they’re words designed simply to piss off your opponents. And it works! When you fight back against this stuff, you lose:

What liberals say: Barack Obama is not a socialist! Socialism is government control over the entire economy, not bailouts of private banks and industries that leave them private, like Obama’s (which Bush started anyway)! Obamacare isn’t a government takeover of health-care, it’s based entirely on private insurers! That’s less socialist than Medicare!
What voters hear: Obama…socialist….socialism…bailouts…Obama…Obamacare…government takeover…socialist.

What conservatives say: Mitt Romney is not a social Darwinist! He’s a middle-of-the-road Wall Street executive! Just because his business success has made him rich doesn’t mean he doesn’t care about poor people! Social Darwinists believe poor people are inherently inferior to rich people; Romney doesn’t believe that, he thinks deregulation and tax cuts will empower the poor to better themselves! Recognising that we need to cut Medicare spending growth doesn’t make you a social Darwinist, Romney’s just recognising budgetary reality! 
What voters hear: Romney…social Darwinist…Wall Street…rich…social Darwinist…poor people are inferior…cut Medicare…Romney.

As the old saying goes, If you’re explaining, you’re losing. Or, more pungently, there’s the (possibly true!) story about LBJ spreading a rumor that his opponent was a pig-fucker. Aide: “Lyndon, you know he doesn’t do that!” Johnson: “I know. I just want to make him deny it.” If you’re denying, you’re losing.

This is, in general, a fraught question. When should you respond to a slur? In the internet age, it’s now taken for granted that the answer is always and instantly. And maybe so. But Matt is suggesting that sometimes you’re just letting your opponents mess with your head. The people pissed off by the slur are mostly true believers who aren’t going to be affected by it in any case, and by fighting it you’re doing nothing but bringing it to the attention of people who would otherwise just brush it off and then check to see if NCIS is in reruns tonight.

I don’t expect any change to the “always and instantly” rule, but this is worth a thought anyway. Maybe there are times when it really is better to take a deep breath first.

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate