In the Battleground States, It’s Already Campaign Season

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Steve Benen passes along a bit of raw data today about the kinds of ads that the Obama and Romney campaigns are running:

Perhaps now would be a good time for a quick reality check. Josh Green cited research from Kantar Media’s Campaign Media Analysis Group, which found that 63,793 presidential campaign ads have been broadcast since the start of the general election campaign on April 10. As Green noted, the data uncovered a noteworthy trend: “Democrats are running a largely positive campaign, while Republicans are running a mostly negative one.”

That’s….amazing. Not the fact that Democratic ads are 2:1 positive while Republican ads are 2:1 negative — exactly the opposite of the media spin you’re likely to hear these days — but the fact that the two campaigns have run 63,793 ads in six weeks. That’s 1,400 ads per day six months before the election. Yikes.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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