People Just Don’t Like Mitt Romney, Part 34

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According to a new Washington Post/ABC News poll, Mitt Romney still isn’t doing well in the “connecting with other humans” department:

Mitt Romney is laboring under the lowest personal popularity ratings for a presumptive presidential nominee in midsummer election-year polls back to 1984….Forty percent of Americans overall view Romney favorably, 49 percent unfavorably….A new high of 30 percent now see him “strongly” unfavorably, nearly double his strongly favorable score

Romney got a nice bounce upward after the primary battles ended in April, but he’s started to slide back down over the past few weeks. The only good news for the Romney camp is that although Obama is far better liked than Romney among the general population, the gap is only seven percentage points among registered voters. So there’s that to cling to.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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