Friday Cat Blogging – 12 October 2012

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My attempt to create a whole new genre of post-cubist catblogging last week didn’t meet with the rapturous critical reception I had hoped for, so this week we’ll try a more traditional action shot. In this one, Domino looks a bit like she’s up in the space station rolling around in weightlessness, but in reality she’s here in the living room chasing a piece of string — widely accepted by scholars as the best cat toy ever invented. I’m not sure who invented string, but cats everywhere probably celebrate its anniversary every year.

In other news, temps here in Southern California have recently plummeted into the low 70s, which means that Domino is suddenly becoming a lap cat once again. We didn’t get much of that during the 90-degree summer we just went through, but with winter approaching we human beings are once again fulfilling our sacred duties as feline hot rocks.

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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