Where it Counts, There’s No Enthusiasm Gap

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Enthusiasm gap? What enthusiasm gap?

President Obama’s campaign and Democratic allies raised a record $181 million in September, his campaign manager said today….The Obama campaign manager said the average donation was $53, with 98% of the contributions at $250 or less.

In the end, I wonder if the Republican focus on Super PACs will end up hurting them? Team Blue might be raising a bit less money overall than Team Red, but the Obama campaign is raising more than the Romney campaign. If you’re Karl Rove, I suppose you might argue that Super PACs have more freedom to launch nasty (but effective) attack ads than the campaigns themselves, so it’s a good thing that a big chunk of conservative money is going to Crossroads GPS and their ilk. If you’re Jim Messina, you’ll probably argue that, in the end, it’s better to have most of your money under central control, where you can use it precisely the way you need to.

I have no idea which is the better argument. Either way, though, Obama certainly doesn’t seem to be having any big problem raising money from the folks who supported him in 2008. I continue to think that Mitt Romney lost a real chance to eat into that support when he decided last spring that he had to continue placating the tea partiers instead of immediately moving to the center.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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