Will Prop. 38’s Micro Appeal Work?

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Here’s an interesting mailer that we got a couple of days ago from the folks supporting Prop. 38, which would raise taxes in California to provide additional funding to schools. It’s personalized to me—or to my zip code—and tells me just how much extra money my local schools would get if 38 passes. Clever!

And yet…oddly wrong. Of those three schools, only the middle school is near me. The two elementary schools are a couple of miles away even though I have two elementary schools within half a mile of my house. (Not to mention the nearby high school.) Does that mean that my local elementary schools wouldn’t get any Prop. 38 money? Or just that the Yes on 38 campaign uses a really lousy mapping program?

I don’t know. But I’m curious: does an appeal to such naked local self-interest work? It might! Something about it feels ineffective, though, as if the gameplaying is a little too obvious. Opinions?

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

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And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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