Working the Refs: A Real-Time Field Test

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You want theater criticism? Here’s Mary McNamara, the LA Times’ TV critic, on last night’s debate:

Vice President Joe Biden spent most of his 90-minute televised showdown with Paul D. Ryan on Thursday night looking like he was having the time of his life….You almost expected him to prop his feet up and say, “Sonny, you just keep tellin’ ’em.”

….Intimacy is just what Biden wanted. Smiling and more than occasionally laughing in apparent disbelief when Ryan spoke, flatly correcting him, repeatedly contradicting him and often interrupting him, Biden often seemed like he was sharing a joke with the audience. “That’s a bunch of malarkey,” he said early on when Ryan accused the Obama administration of misleading the public about the nature of the attack on the U.S. diplomatic mission in Libya.

Conservatives seem to have decided that they’re going all-in on Biden’s demeanor as their primary point of attack, and this provides us with an excellent field study of working the refs. As near as I can tell, the general reaction last night was that Biden was pretty good: loose, aggressive, passionate, and taking no guff from Ryan. At worst, maybe he overdid things a bit, but that’s all.

Question: will that consensus change as conservatives continue to hammer relentlessly on their theme that Biden was rude, condescending, obnoxious, creepy, unbearable, etc. etc.? I suspect it will, though perhaps less so than it would have a few years ago. Nonetheless, the right-wing reality-distortion machine is still pretty strong. This will certainly be a bigger topic of conversation today than it deserves to be.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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