If You Want to Regulate Guns, Talk About Guns. Period.

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Twitter conversation of the day:

@jackshafer: If you’re spending your precious 140 on calling Wayne LaPierre nuts, he’s winning.

@joshscacco: Agreed. NRA wasn’t pushing a policy proposal as much as a narrative change from gun control. Misdirection at its best.

Keep this firmly in mind. LaPierre’s only goal yesterday was to hijack the media narrative. He wants us talking about Natural Born Killers. He wants us talking about Grand Theft Auto. He wants us talking about mental health services. Hell, he’s perfectly happy if we spend our time talking about how crazy his proposal is and how unhinged he is personally. Not only does it keep us from talking about gun regulation, but it’s good for the NRA’s fundraising efforts in the bargain.

I know that lots of well-meaning people think that movies and videogames really are problematic, and that access to mental health in America is a scandal. And that might well be true. But every minute you spend talking about this stuff is a minute spent doing exactly what the NRA wants you to do. If you want to have any chance at all of passing gun legislation, that’s what you should be talking about. Guns. End of story. The other stuff can wait.

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

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2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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