If You Want to Regulate Guns, Talk About Guns. Period.

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Twitter conversation of the day:

@jackshafer: If you’re spending your precious 140 on calling Wayne LaPierre nuts, he’s winning.

@joshscacco: Agreed. NRA wasn’t pushing a policy proposal as much as a narrative change from gun control. Misdirection at its best.

Keep this firmly in mind. LaPierre’s only goal yesterday was to hijack the media narrative. He wants us talking about Natural Born Killers. He wants us talking about Grand Theft Auto. He wants us talking about mental health services. Hell, he’s perfectly happy if we spend our time talking about how crazy his proposal is and how unhinged he is personally. Not only does it keep us from talking about gun regulation, but it’s good for the NRA’s fundraising efforts in the bargain.

I know that lots of well-meaning people think that movies and videogames really are problematic, and that access to mental health in America is a scandal. And that might well be true. But every minute you spend talking about this stuff is a minute spent doing exactly what the NRA wants you to do. If you want to have any chance at all of passing gun legislation, that’s what you should be talking about. Guns. End of story. The other stuff can wait.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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