Sure, the Dow is a Lousy Index. Go Ahead and Celebrate Its All-Time High Anyway.

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Matt Yglesias says the Dow Jones Industrial Average is a dumb way to measure the stock market because it’s weighted by price instead of by market cap. True enough. But as he also points out, it’s carefully constructed to mimic properly constructed indexes, so it’s not that bad, really. Still, if you want to see how the stock market is really doing, the S&P 500 is a better bet. And guess what? It’s getting close to its all-time high too, just like the Dow.

In real terms, this isn’t very impressive, since it means that if you bought a share in an S&P 500 index fund in 1998, it would have produced about zero return over the past 15 years in inflation-adjusted terms. Still, growth is growth. For everyone near retirement who saw the value of their 401(k) plummet during the financial crash, you’ve made up most of what you lost. It would be nicer if you’d also seen some growth in your assets, but at least you’re not too far in the hole anymore.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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