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I’ve got a problem. I figure nearly everyone is just going to laugh at me for this—though for different reasons on left and right—so I’m a little hesitant to even bother whining about it. But here it is.

I like snark. I’m perfectly happy to trade elbows with the opposition. But really, my preference is to spend most of my time talking seriously (or semi-seriously) about policy, and that means engaging with conservatives. The problem is that it’s just flatly hard to see the point of doing that these days. When I read even supposedly serious conservative policy proposals, I find them so egregiously empty that I feel like I’d be demonstrating terminal naivete by even taking them in good faith. So I don’t.

Yesterday, for example, I wrote about the Ponnuru/Levin proposal for healthcare. “Wrote” is giving myself too much credit, though. Basically I just sighed. Today, Ezra Klein, who’s a nicer guy than me, summarizes it as “less spending on health insurance for poor people, stingier health coverage for middle-class people, and lower taxes for rich people.” He then goes on to write a couple thousand words about a similar proposal, which quite plainly wouldn’t work, and wouldn’t broaden health coverage even if it did.

So which approach is better? My better angels tell me I should assume good faith and spend the time it takes to write a long explanation of why this stuff won’t work. But why bother? Does anyone really think that the people who write these plans are unaware of the grade-school level problems with their proposals? Of course they are. They’ve been pointed out a hundred times, and they keep writing up the exact same proposals anyway. They barely even bother to change the wording.

Or take yesterday. I caught a few minutes of Chris Hayes’ new show, and he was talking with his panel about why South Carolina conservatives are apparently willing to forgive Mark “Appalachian Trail” Sanford. Everyone took the question seriously and offered serious ideas. As a result, they all tap danced around the real reason: conservatives are willing to forgive pretty much any conservative who goes through the whole Christian repentance kabuki. So which is better? To be serious, or to simply state the obvious truth and be taken for a partisan shill?

There are hundreds of examples like this. The annual Paul Ryan budget fest is probably the most obvious one. Every year we comb through his budget and produce lots of charts and tables and trendlines, and every year the bottom line is exactly the same: Paul Ryan wants to cut taxes on the rich and cut spending on the poor. That’s it. That’s what he wants. That’s why his budget never changes, even after hundreds of detailed analyses showing exactly what it would mean for domestic spending. It’s because slashing spending on the poor is the whole point of the plan, not merely a bug of some kind that maybe Ryan doesn’t quite get.

So which is better? All the charts and tables and trendlines? Or refusing to even pretend to take it seriously?

I don’t know. I swing back and forth, depending on my mood and the subject matter. Hell, I’m not even sure why I’m writing about this. I guess I just needed to get it off my chest or something. Regularly scheduled programming will now resume.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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