Here’s Why It Takes So Long to Move From Concept to Commercial Success

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


The computer mouse was invented in 1963, demonstrated in 1968, shown off in a lab in 1973, introduced on a personal computer in 1984, and finally widely adopted in the early 90s. That’s three decades:

That might seem like a long time, but as computer scientist Bill Buxton has argued, thirty years is actually a typical amount of time for a breakthrough computing invention to go from the first laboratory prototype to commercial ubiquity.

The first packet-switched network, the ARPANET, was launched in 1969. It took about 30 years, until the turn of the millenium, for Internet access to be widely adopted by American consumers.

….Why does it take so long? In all of these cases, it took a decade or longer for the new techniques to spread and mature inside the research community….Once a computing concept has been refined in the laboratory, it can take another decade to turn it into a viable commercial product.

….This 30-year rule of thumb can help to form an educated guess about when future innovations will reach the mass market. For example, the first car capable of driving itself long distances was created in 2005, and the technology has been maturing in academica and corporate labs over the last eight years. If self-driving technology follows the same trajectory as previous computing innovations, commercial self-driving cars will be introduced sometime in the 2020s, and the technology will become widely adopted in the 2030s.

That’s Tim Lee, and I’d add one more thing: a lot of these inventions depend on computing power. A mouse isn’t very useful without a graphical user interface, and you can’t run a useful GUI on a Z80. You can do it—barely—with a small black-and-white display—on a Motorola 68000. And then, finally you can do it at reasonable cost with a decent display on the microprocessors of the late 80s and early 90s.

Driverless cars are following the same arc. Obviously software is a huge issue too, but sufficient computer power at a reasonable price is a bare minimum. We’re still a decade or so away from that.

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

payment methods

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate