October 10, 2013

Nobody Sane Likes the Republican Party Anymore


I’ve been reading all day that Republican favorability ratings plummeted in the latest Gallup poll, but I didn’t think much of it. After all, favorability ratings for both parties have been pretty low for a while. But when I finally clicked through to look at the actual numbers, it was a lot more dramatic than I thought:

Wow. Republican favorability ratings have been hovering within a few points of 40 percent ever since 2006. Then Ted Cruz mounted his filibuster, Republicans starting threatening to crash the economy, and their favorability crashed ten points to 28 percent, the lowest in history. As we all know, the Crazification Factor is 27 percent, which means that literally nobody sane approves of the Republican Party any longer.

This demonstrates a surprising amount of common sense among average Americans. In a way, I’m heartened.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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