Black Friday Is Now Just a Dark Shade of Gray

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This year’s meme of the day—literally—is that Black Friday is just a bunch of meaningless hooey. To sample just a few: Neil Irwin tells us that Black Friday sales have no broad significance; David Lazarus says Black Friday crowds are losing out to the internet; Suzanne Kapner says Black Friday doorbusters are just an illusion; Lydia DePillis says Black Friday is a terrible and dangerous tradition; and the staff of the Christian Science Monitor this year debunks no fewer than 16 Black Friday myths.

Is it like this every year? Maybe. But I don’t remember quite such relentless dyspepsia over Black Friday in years past. Plenty of horror, shock, and disgust, to be sure, but not mere shoulder-shrugging dismissal. Because of this, I’m officially declaring that the Black Friday bubble has peaked. If you own stock in Black Friday Inc., it’s time to sell.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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