Pet Peeve Watch: I. Am. Not. A. Guest.

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Yet another store has been hacked, losing data on millions of credit and debit cards. This time the victim was Target, but it could have been anyone. Once again, corporate America has demonstrated that it couldn’t care less about customer security and privacy.

But you already knew that. Instead, I’m curious whether I’m alone in hating, hating, hating this particular euphemism from Target’s CEO:

Target’s first priority is preserving the trust of our guests and we have moved swiftly to address this issue, so guests can shop with confidence. We regret any inconvenience this may cause.

I. Am. Not. A. Guest. A guest is someone I invite into my home and ply with free food and drink. Because, you know, they’re my guest. Target doesn’t do that. They sell me stuff. I pay for it. (Probably with cash from now on.) I can complain about poor service. I can return stuff I don’t like. I can choose what I want to buy and what I don’t. That makes me a customer. Not. A. Guest.

So knock it off.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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