Friday Cat Blogging – 21 March 2014


In the previous post I mocked Richard Branson’s advice that “You only live one life, so I would do the thing that you are going to enjoy.” However, I was referring only to human beings in that post. Cats are different. Domino has taken Branson’s advice fully to heart and does only things that she enjoys. For example, curling up on her favorite blue blanket and giving me the eye. She enjoys that! A few minutes later she will follow one of her other passions and curl up on the patio. Then she’ll curl up on my lap. You get the idea. She is fully committed to doing only what she loves.

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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