June 24, 2014

Yes, You Can Now Call Your Crock Pot on Your iPhone

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From the annals of stories I’m afraid to read:

The age of cooking by smartphone is here. We test a Robo-Crock in the connected kitchen.

But I’m a professional, so I clicked the link:

For my first test, I made chili….But instead of reaching for any knobs or buttons on the front of the device, I launched an app on my phone to set temperature and time.

The machine fired up, eventually reaching a simmer. The app kept track of time and alerted me with a pop-up message when my three-hour stew was ready for mass consumption. If I had wanted to bump the temperature from High to Low or adjust the cook time, I could easily do that whether I was down the street or half a world away.

I am happy to report that the $130 Smart Crock-Pot works as billed….The chili came out great. It was at that point that the greater existential questions surrounding a Smart Crock-Pot began surfacing: When would I really need this? Is it worth the extra $50? And is it smart enough?

Indeed. Is it smart enough? I’d say no, because it still forces me to cut up all the meat and vegetables and then manually toss them in the crock pot. That doesn’t sound nearly smart enough to me. Call me back when a robot version of Wolfgang Puck is available for $130.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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