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This is hardly the biggest problem American Apparel has right now, but:

American Apparel issued a public apology Thursday after the company posted a stylized picture to its Tumblr page of the space shuttle Challenger disaster thinking it was fireworks.

The company was immediately hammered with negative feedback.

In its apology, the company said it was an honest mistake by the social media manager, who was born after the 1986 explosion that killed all seven crew members, including schoolteacher Christa McAuliffe.

In related news, I would like to apologize on behalf of my entire generation for using that picture of a dirigible on fire earlier this week. I thought it was a still from the latest Transformers movie.

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And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

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