January 14, 2015

Mitt Romney Is Going to Run for President Again? WTF?

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I’m sort of slowly catching up on things I missed over the past couple of days, and most of it at least makes sense. Wall Street panicked over a single bad economic report. Check. Boko Haram massacred another village in Nigeria. Check. Tea partiers still control the Republican agenda in Congress. Check. Mitt Romney is going to run for president again. Ch—

Wait. Mitt Romney is going to run for president again? Seriously? That’s insane, isn’t it? Can anyone aside from Romney’s overpaid team of advisors and consultants actually make a good case that he can win?

I’m still a little woozy, so I’m not up to the job of trying to figure this out. But there’s just no way. Parties don’t rally around losers, and Romney is now a two-time loser. Ann Romney may still be nursing a planet-sized grudge about the way Mitt was treated in 2012, but that buys no votes. Besides, he’ll be treated the same way this time around. Once a plutocrat, always a plutocrat. Maybe that’s fair, maybe it’s not, but nobody ever said life was fair.

So I guess I’m caught up. Except for this one thing. What the hell is Romney thinking?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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