September 16, 2015

Donald Trump’s Winning Game of Affinity Politics

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


In our more thoughtful moments, even us wonkish types admit that few people really care about policy. Nor do most people care about whether presidential candidates can actually do any of the things they promise. The whole campaign process is basically a way of identifying a person who shares your values and nothing more. Tedious details are unnecessary. All that matters is: When a big decision presents itself, what will the candidate’s gut tell him to do? It’s pure affinity politics.

With that in mind, here’s an (undoubtedly incomplete) list of the things that Donald Trump likes and dislikes:

Things Donald Trump Likes Things Donald Trump Hates
  • Israel
  • Social Security
  • Low taxes
  • Guns
  • Social media
  • Veterans
  • Great infrastructure
  • Women
  • A kick-ass military
  • The Bible
  • Affirmative action
  • Police officers
  • Lower corporate taxes
  • Fair trade
  • Great schools
  • Fossil fuels
  • Carl Icahn
  • Speaking his mind
  • Tough negotiators
  • Jobs
  • Donald Trump
  • Iran
  • Obamacare
  • Hedge fund guys who evade taxes
  • Street gangs
  • The mainstream media
  • Illegal immigrants
  • Budget deficits
  • Abortion
  • ISIS
  • Gay marriage…though he’s “evolving”
  • Political correctness
  • Crime
  • Tax inversions
  • China, Japan, and Mexico
  • Common Core
  • The big climate change hoax
  • John Kerry
  • Apologizing
  • Weak, stupid politicians
  • Phony government jobs statistics
  • People who attack Donald Trump

Suppose that Donald Trump were an ordinary candidate with a mainstream persona—maybe a more charismatic version of Marco Rubio. This seems like a fairly winning set of values, doesn’t it?

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate