For Sale: The Ritual Experience of Handling and Interacting With Something Physical

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Hipsters rule the world:

Underneath the staggering 32.5% decline in revenues for CD sales according to RIAA’s 2015 mid-year stats, there is one stunning figure: vinyl’s revenues have grown 52.1% over the last year.

Kept alive by hip audiophiles, vinyl’s resurgence—partially thanks to Urban Outfitters—has been nothing but impressive of late, raking in $226 million in the first half of 2015. That’s more than ad-supported streaming services like Spotify, which took in $162.7 million in the first half of 2015. Paid streaming services like Spotify Premium still monetize better than both, taking in $477.9 million in revenue.

I guess it’s time to haul in my old turntable from the garage. I think I paid about $150 for it 1978, which in today’s dollars is, oh, about $73,000 or so. Right? I mean, it’s a real record player from the days when we played records because that’s what music came on, and an antique like that gives your vinyl an authentic sound. Let’s see. How does Ethan Wolff-Mann put it? Oh yes: “Vinyl offers consumers a ritual experience they value, handling and interacting with something physical.” And that, my friends, is why my garage is worth a fortune. I shall start accepting bids shortly.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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