Friday Fundraising and Catblogging – 11 December 2015

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Don’t worry: catblogging isn’t being ditched today. But first, I’m going to make you read about our year-end fundraising pitch. Why? Because Monika and Clara have written a piece that breaks down our entire operation in chart form. Be still my heart! As you can see, two-thirds of our operating budget comes from readers:

From our beginning almost 40 years ago, we have made a bet that you would support a newsroom that tells the stories no one else will. And you did. Today, two-thirds of our annual budget comes from readers; some 40,000 of you contribute, more than at any other nonprofit news organization outside public radio and TV.

….Some of you—about 175,000, to be exact—subscribe to our magazine. Another 12,000 folks buy individual issues on the newsstand. About 10 percent of our subscribers also become donors—they tack on an extra $20, $50, or even (hooray!) a five- or six-figure gift. Then there are donations in response to specific appeals: For example, about 6,000 people have pitched in online to help us fight the billionaire who sued us for covering his political giving and anti-gay activism. What’s critical for the long haul is that our base is broad and deep enough to ensure that we’re not dependent on any single check or revenue stream.

Click the link if you want all the gory details of how we operate. Or, if you’re one of the brainy ones and you already get it, just click the button below:

Donate Now

And now for catblogging. Because you guys deserve it. This week is a classic: a cat in a box. Lots of Christmas stuff comes in boxes, and that means the house is full of cat toys this time of year. And cat chew toys, since Hopper likes to gnaw boxes to shreds. She’s no pussycat about it, either. (Wait. Am I allowed to say that?) I tell you, she goes after boxes with a will. Every time she bites off a piece, she spits it out and makes a yucky face, but it doesn’t stop her. She may not like the taste, but she really likes to shred cardboard. She also likes to stick her furry little snout into the camera, which gives you a picture like this—taken early in the week when the box was still relatively intact.

WE'LL BE BLUNT:

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

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