New York Company Claims Trademark Rights to “Yosemite National Park”

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A company in New York claims that it owns the trademark rights to “Yosemite National Park” and wants $50 million to give it up. This is not a joke. It’s actually happening. The Park Service isn’t yet giving in on this, but it is caving on a bunch of other names, including the Ahwahnee Hotel:

On March 1, the famed Ahwahnee — a name affixed to countless trail guides and family memories — will become the Majestic Yosemite Hotel. And Curry Village, a collection of cabins near the center of the park that has carried the same name since the 1800s, will become Half Dome Village, park spokesman Scott Gediman said Thursday.

….Also affected will be: Yosemite Lodge at the Falls, becoming Yosemite Valley Lodge. Wawona Hotel, becoming Big Trees Lodge. Badger Pass Ski Area, becoming Yosemite Ski & Snowboard Area.

Coming soon: Yellowstone National Park will be renamed Majestic Geysers Park. Redwood National Park will become Incredible Trees Park. And Everglades National Park will become Big Swampy Park.

UPDATE: This is probably not actually as outrageous as I thought. More here.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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